The Drum Awards Festival - PR

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Client: Bacardi
Date: Oct 2019
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To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on people by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting “marks,” Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle.

Among the unsuspecting “marks” was actor and singer, Tristan “Mack” Wilds, who was pranked by accomplice, actress and friend of Bacardi, La La Anthony. Spoiler alert: Anthony – whose character LaKeisha was shockingly killed off the final season of Power in a recent episode – stepped behind the camera this time with Bacardi to take control of the narrative and determine her friend’s fate.

To bring the spooky stunt to life, Bacardi took a page from Punk’d, and enlisted the show’s executive producer of over nine years, Billy Rainey, to direct. Applying old-school magic tricks and the power of magnetic fields to awaken the spirit inside the bottle, Bacardi transformed the second floor of Lower East Side rum bar, Las’ Lap, into a haunted house of rum.