Hyundai: This is How You Dare by B-Reel
- Location:
The new campaign for Hyundai, called 'This Is How You Dare,' rethinks the traditional car commercial through a millennial / Gen Z lens. These generations are particular about the brands they invest in and are averse to overt sales messages and inauthentic insights, so B-Reel and Hyundai strategically leaned into their complex, boundary-pushing nature.
The brand takes a bold leap away from the traditional creative approach that auto brands have looked to for decades.
This is the first time that Hyundai and B-Reel have worked together. Hyundai and B-Reel reps first met last year when the brand was looking for a creative agency to deliver unexpected yet relevant creative to reach a younger audience.
Credits
Client: Hyundai Motor Company (Global)
Agency: B-Reel
Executive Creative Director: Jonathan Graham
Brand Director: Magda Tomaszewski
Director of Production: Myke Gerstein
Senior Producer: Sachin Arora
Senior Creative: Suchi Ahuja
Copywriter: Witt Whitmore
Production Company: Imposter
Director: Sergi Castellà
Director of Photography: Albert Salas
Executive Producer: Avtar Khalsa
Line Producer: Malcolm Wax
Service Company: ArgentinaCine
Editorial: Work Editorial
Editor: Ben Jordan
Assistant Editors: Audrey Weiner, Julian Laing, and Theo Mercado
Producer: Chris Delarenal
Executive Producer: Erica Thompson
VFX: Ambassadors
Producer: Katya Meyer
Senior Flame Artist/VFX Supervisor: Inti Martinez
Music and Sound Design: Q Department
Creative Directors: Zack Rice, Drazen Bosnjak
Sound Designers: Will Rosati, JB Saint-Pol
Producer: Chris Rizzo
Composers: Drazen Bosnjak, Chris Rizzo
Color: The Mill
Colorist: Mikey Rossiter
Color Producer: Evan Bauer
Color Assist: Andrew Ceen
Color Coordinator: Lucy Gatanis
Sound Mix: Digital Arts
Mixer: Josh Heilbronner
Senior Producer: Lauren Boyle
