The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Axa
Date: Oct 2022
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AXA has launched a regional campaign to promote the importance of ‘Me Time’ and positive mental health care as it seeks to engage the Asia’s overworked “sandwich generation”.

The ‘Make Time For Me-Time’ campaign, created by Publicis Groupe Hong Kong, promotes the importance of taking time out without feeling guilty, and redefine the ideas of healthcare to include selfcare.