Audi worked with Berlin-based agency, AvL/SE, and production company Czar on an 80-second short film told from a child’s perspective. In the spot, we see a boy in the back seat of his father’s car. He observes the pure power of the wind and how it affects everything around him through some smart but not obtrusive special effects.
The magical realism shows full-grown trees magically transform into floating dandelions, leaves migrating from tree to tree like birds, kite flyers being lifted into the air and a playful cloud hovering around the car as it drives through the countryside and by windmills. The touching film ends with the boy noting that, because his car is powered by wind-energy, it’s the wind that is driving their car as his companion cloud floats by.
With its new model, Audi expands its work in sustainable fuels. The bespoke fuel that powers the g-tron is produced by Audi itself from wind energy. The new car uses 80% fewer CO2 emissions than other models.
‘Wind’ launches on TV, online, social media channels, and print.
Advertiser: Audi Germany
Marketing: Jason Lusty
Director Marketing Communication: Yvonne Hippner
Marketing Communication Germany: Sabine Puschel
Marketing Communication Germany: Katrin Baumann
Creative Agency: AvL/SE
Managing Partner: Hubertus von Lobenstein
Chief Creative Officer: André Aimaq
Head of Client Service: Monique Garbe
Account Manager: Yvonne Abbenhaus
Executive Creative Directors: Jan Lucas, Andreas Manthey
Copy Writers: Jan Kesting, Nadia Al-Mardini, Marisa Schulz
Art Director: Mo Whiteman, Kathrin Burkhardt
Production Company: Czar
Director: Joe Vanhoutteghem
Cinematographer: Sebastian Blenkov
Executive Producer: Jan Fincke, Brox Brochot
Production Coordinator: Vincent Taeger
Production Design: Bader el Hindi
Editor: Piet Schmelz / Manu van Hove
Grading: Julien Alary @CZAR
Post Production: Nozon, Belgium
Post Supervisor: Chris Mascarello
Producer: Carmen Sanchez
Lead Compositing: Laureline Silan