The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Bumble
Date: Jun 2021
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The world of dating can be overwhelming at the best of times, let alone during a pandemic that has left people feeling quite weird about physical contact. With this in mind, Bafta-winning actress Aimee Lou Wood has some words of advice for daters who are trying to get back in the groove in Bumble's latest ad.

Stood against a yellow curtain backdrop, the funny three-minute monologue sees Wood cover the dating process and how to make the first move.

“Right, it's time to go outside, isn't it?” Wood addresses the camera, with the caveat that there is, “seriously, no pressure... well, maybe chuck out those leggings babe, have you seen that gusset?”

From making the first move and that giddy feeling when your phone first buzzes, to what is the best Bumble opener (hello, hi? Howdy? Sloth Gif!?), Wood humorously makes the viewer feel at ease and confident to get back into the swing of things. And she makes a fair point - “If you've got through the last 12 months, how bad can one date be?”