Agency: Atomic
Client: Virgin
Date: Sep 2019
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Virgin’s latest campaign is the first-ever TV ad for its Experience Days, which allows customers to gift anything from short breaks to spa trips.

The film uses a match cut technique and sees people given a dramatic foretaste of their gifts, such as falconry or a cocktail masterclass when they touch the red book gifted to them. In a humorous final scene, a man transports his son to a skydiving instructor as they free-fall at 15,000 feet.

The red book as seen in the ad was also created by Atomic and will now feature at the heart of the actual gift experience when ordered from Virgin.

The 30-second spot ad will run across TV channels including Discovery, Sky Atlantic and Food Network, as well as Digital and Social channels. There will also be a Christmas version of the campaign on air over the festive period.



Creative Director / Creative Partner – Dave Henderson

Creative Director / Creative Partner – Guy Bradbury

Strategy Director – Stephanie Taddeo

Strategist – Summer Taylor

Business Director – Louise Rudaizky

Senior Account Manager – Catherine Martyn

TV Producer – Tim Page

Producer – Alex Coxhill


Directors - Liam & Grant

Production Team

Producer - Francis Castelli / Fraser Jameson

Prod Co - Castelli & Co

DOP - Ian Murray

Sound - Owen Griffiths at Soundsight

VFX - Opticflavor Studio


Chief Marketing Officer – Dan Pearce

Head of Marketing – Liam Howard-Jones

Campaign & Brand Manager – Robbie Povey

Creative Lead – Craig Francies