How can creative disruption shape the future?

View Schedule

Remember A Charity by Atomic

Agency: Atomic
Date: Sep 2019
Your Vote
Overall Rating
Opps, please vote again
6 votes

Remember A Charity, a consortium of over 200 charities including NSPCC, WWF and many others, has developed a tongue-in-cheek comedic play on classic television from the 1970s.

The amusing and nostalgic campaign is the creation of creative agency, Atomic London and BAFTA award winning comedian Matt Berry. Each content piece has been meticulously styled to evoke original shows of the 70s. Fronted by a uniquely ‘of the time’ show host, desperately trying to keep his show on track as a variety of viewers call in with their opinion of gifts in Wills, each derailing the host’s original subject matter.

The campaign is to promote ‘Remember A Charity Week’, an annual event that runs this year from 9 September and encourages people to consider leaving a gift in their Will to charity. The films will run during the build up to the event, throughout the week itself and also live as social and online content after the event.


Writer: Matt Berry

Director: Michael Cumming

Executive Creative Director: Guy Bradbury & Dave Henderson

Creative Director of Design & art: Pete Mould

Planners: Steve Hopkins, Summer Taylor

Creative Team: Max Sizeland & James Halladay

TV Producer: Tim Page

Senior Project Manager: Charlie Berry

Account Director: Sivanne Lewis

Senior Account Manager: Scarlett Aldridge

Production Company: Moxie Pictures

Post-production Company: Clearcut Sound studios and CHEAT

Client: Director, Remember A Charity: Rob Cope

Client: Marketing Manager, Remember A Charity: Lucinda Darby

Client: Digital Marketing Manager, Remember A Charity: James Cundy

Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.