Remember A Charity by Atomic
Remember A Charity, a consortium of over 200 charities including NSPCC, WWF and many others, has developed a tongue-in-cheek comedic play on classic television from the 1970s.
The amusing and nostalgic campaign is the creation of creative agency, Atomic London and BAFTA award winning comedian Matt Berry. Each content piece has been meticulously styled to evoke original shows of the 70s. Fronted by a uniquely ‘of the time’ show host, desperately trying to keep his show on track as a variety of viewers call in with their opinion of gifts in Wills, each derailing the host’s original subject matter.
The campaign is to promote ‘Remember A Charity Week’, an annual event that runs this year from 9 September and encourages people to consider leaving a gift in their Will to charity. The films will run during the build up to the event, throughout the week itself and also live as social and online content after the event.
Writer: Matt Berry
Director: Michael Cumming
Executive Creative Director: Guy Bradbury & Dave Henderson
Creative Director of Design & art: Pete Mould
Planners: Steve Hopkins, Summer Taylor
Creative Team: Max Sizeland & James Halladay
TV Producer: Tim Page
Senior Project Manager: Charlie Berry
Account Director: Sivanne Lewis
Senior Account Manager: Scarlett Aldridge
Production Company: Moxie Pictures
Post-production Company: Clearcut Sound studios and CHEAT
Client: Director, Remember A Charity: Rob Cope
Client: Marketing Manager, Remember A Charity: Lucinda Darby
Client: Digital Marketing Manager, Remember A Charity: James Cundy