Is it a pizza ad or is it a fashion ad? You might not recognize Papa John in its latest campaign. Leaning on satirical humour and references to gen Z street collaboration culture, the ad enters the pizza joint into the streetwear sector, all while promoting its new Cheddar pizza range.
The push included the first work created by Atomic London, which features an instrumental ‘Cheddar’ track from hip hop artist B Zino. In the film, food content is juxtaposed with fashion shots of models interacting with the pizza.