Union: Create Your Perfect Union by Atomic London
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Union Hand-Roasted Coffee, the DTC coffee roaster has launched an advertising campaign by Atomic London.
The brand campaign ‘Create your perfect Union’ launches across YouTube, Facebook and Instagram, featuring a series of ads that highlight the unique moments that go hand in hand with enjoying quality coffee at home, from listening to your favourite playlist to getting lost in a book.
Each individual 20-sec spot brings to life one of those moments, through beautiful hand-drawn illustrations. Each spot opens with a simple cup of coffee, which is then slowly revealed to be part of a much bigger, visually striking illustration, the coffee cup making up just one part of the overall scene.
Credits
Brand: Union Coffee
Client: Kerttu Inkeroinen
Agency: Atomic London
ECD: Dave Henderson
Creatives: Matt & Simon Welch
CD of Art & Design: Pete Mould
Planner: Summer Taylor
Account Director: Dan Taylor
Agency Producer: Charlie Berry
Illustrator: Christina K
Agency: Debut Art
Editor: Jake Jelicich
Retouching: Richard Green
