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The Drum

Union: Create Your Perfect Union by Atomic London

Client: Union
Date: Feb 2021
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Union Hand-Roasted Coffee, the DTC coffee roaster has launched an advertising campaign by Atomic London.

The brand campaign ‘Create your perfect Union’ launches across YouTube, Facebook and Instagram, featuring a series of ads that highlight the unique moments that go hand in hand with enjoying quality coffee at home, from listening to your favourite playlist to getting lost in a book.

Each individual 20-sec spot brings to life one of those moments, through beautiful hand-drawn illustrations. Each spot opens with a simple cup of coffee, which is then slowly revealed to be part of a much bigger, visually striking illustration, the coffee cup making up just one part of the overall scene.


Brand: Union Coffee

Client: Kerttu Inkeroinen

Agency: Atomic London

ECD: Dave Henderson

Creatives: Matt & Simon Welch

CD of Art & Design: Pete Mould

Planner: Summer Taylor

Account Director: Dan Taylor

Agency Producer: Charlie Berry

Illustrator: Christina K

Agency: Debut Art

Editor: Jake Jelicich

Retouching: Richard Green