i newspaper: advert-body-2 by Atomic London

The i newspaper is highlighting its coverage in the lead up to the general election with a visually arresting and provocative new campaign depicting the main party leaders in various guises.

Each execution picks out a subject that each have become synonymous with during their campaigns so far. It features Theresa May in a fox fur stole, Jeremy Corbyn in full 70’s Kiss makeup, Tim Farron in a full gay leather bikers outfit and Nicola Sturgeon is depicted as the Lone Ranger.

The campaign of portraits will be used across various media over the next two weeks, beginning with a targeted social media campaign to reach UK media planners and buyers. Strategic poster and national press executions will follow and they will feature prominently at the Politics Festival on 23-25 June, which is sponsored by the i.