Homebase: The Street by Atomic London

Home and garden expert Homebase has launched its latest campaign built around the theme ‘Dream Kitchens Made Real’ that will support its new kitchen ranges.

The campaign celebrates the kitchen being at the heart of the home and its multiple uses. This is especially pertinent during this unprecedented year when people have spent much more time at home.

By showcasing a series of everyday yet unique events that happen in households, it aims to encourage customers to be inspired to create a kitchen of their dreams that’s suited to their family’s needs.

It starts with a new TV commercial called ‘The Street’. The 60-second advert stylishly portrays the wonderful, diverse, and sometimes chaotic moments that are enjoyed in our kitchens.