The home and garden experts Homebase have announced a new brand partnership with home improvement TV personalities Dick and Angel Strawbridge.
The partnership supports the positioning set out in collaboration with creative agency Atomic, that Homebase is the only brand that fully understands the fundamental and evolving role homes play in our lives. And as home and garden experts, Homebase provide all the expertise and inspiration customers need to not only bring their home and garden projects to life but ultimately feel good about their home.
The brand partnership will launch with a campaign from creative agency, Atomic London. Dick & Angel ‘Give It A Go’ will be an eight-part content series where the couple will inspire and encourage customers to make improvements to their homes such as upcycling a chair, organising a home office or building a raised bed in the garden.
The content will live across the website, social and digital. Atomic will continue to use the brand partnership for further activity across the entire customer journey, throughout the year.
Agency: Atomic London