Heycar: Hey, Buying a Car Never Felt So Good by Atomic London
- Location:
Heycar, the online car marketplace, has launched a multi-million-pound ad campaign as the Volkswagen FS and Daimler-backed brand seeks to solidify their place in car buyers’ minds.
The multi-channel campaign breaks with a new TV spot. Created by Atomic London, it brings to life just how good buying a car with Heycar can feel and features a new owner performing an extraordinary lip-sync to Flo Rida’s iconic music track, ‘Good Feeling’.
The ad opens on the driver of an Audi from Heycar as he climbs in after a long day at work. He flicks on his favourite track on the sound system and begins lip-syncing perfectly to the iconic vocal intro. The lip-syncing is taken up a further notch as he performs Flo Rida’s rapid-fire rapping. The ad ends with the new campaign line, ‘Hey, buying a car never felt so good.’
Credits
Client: Heycar
Marketing Director: Tracy Woods
Marketing Lead: Katie Wilson
Brand Lead: Olivia Jackson
Agency: Atomic London
ECDs: Guy Bradbury & Dave Henderson
Producer/ Head of film: Raluca Anastasiu
Head of account management: Louise Rudaizky
Senior account manager: Dan Taylor
Production company: Outsider
Director: James Rouse
Producer: Benji Howell
Production manager: Tim Steele
DOP: Alex Melman
Edit house: Work Editorial
Editor: Bill Smedley
Edit Assistant: Rebecca Quinn
Edit Producer: Ellie McNaughtan
Post: Freefolk
Colourist - Paul Harrison
Flame - Jason Watts
Producer - Cheryl Payne
Sound studio: Factory Studios
Sound design and mix: Jack Hallett and Anthony Moore
Audio Producer: Beth Massey
Music supervision: Native
Music supervisor: Dan Neal
