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Heycar: Hey, Buying a Car Never Felt So Good by Atomic London

Client: Heycar
Date: Aug 2020
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Heycar, the online car marketplace, has launched a multi-million-pound ad campaign as the Volkswagen FS and Daimler-backed brand seeks to solidify their place in car buyers’ minds.

The multi-channel campaign breaks with a new TV spot. Created by Atomic London, it brings to life just how good buying a car with Heycar can feel and features a new owner performing an extraordinary lip-sync to Flo Rida’s iconic music track, ‘Good Feeling’.

The ad opens on the driver of an Audi from Heycar as he climbs in after a long day at work. He flicks on his favourite track on the sound system and begins lip-syncing perfectly to the iconic vocal intro. The lip-syncing is taken up a further notch as he performs Flo Rida’s rapid-fire rapping. The ad ends with the new campaign line, ‘Hey, buying a car never felt so good.’

Credits

Client: Heycar

Marketing Director: Tracy Woods

Marketing Lead: Katie Wilson

Brand Lead: Olivia Jackson

Agency: Atomic London

ECDs: Guy Bradbury & Dave Henderson

Producer/ Head of film: Raluca Anastasiu

Head of account management: Louise Rudaizky

Senior account manager: Dan Taylor

Production company: Outsider

Director: James Rouse

Producer: Benji Howell

Production manager: Tim Steele

DOP: Alex Melman

Edit house: Work Editorial

Editor: Bill Smedley

Edit Assistant: Rebecca Quinn

Edit Producer: Ellie McNaughtan

Post: Freefolk

Colourist - Paul Harrison

Flame - Jason Watts

Producer - Cheryl Payne

Sound studio: Factory Studios

Sound design and mix: Jack Hallett and Anthony Moore

Audio Producer: Beth Massey

Music supervision: Native

Music supervisor: Dan Neal