Cancer Research UK: advert-body-2 by Atomic London
- Location:
Cancer Research UK has displayed a virtual reality garden at RHS Hampton Court Palace Flower Show. The VR experience has been created by advertising agency Atomic London and realised by creative studio Rushes, to celebrate and thank over 100,000 people who have left a gift in their Will to the charity.
The ‘Life Garden’, a physical installation at the flower show, which ran from 5 to 10 July, transported people to a seemingly endless field of flowers after donning an Oculus Rift headset. The immersive experience featured more than 100,000 flowers bearing the names of supporters who have remembered the charity by leaving a legacy gift.
Credits
Creative Director: Guy Bradbury
Art Director: Tim Kitell
Copywriter: Sam Laub
Additional Credits: Planning Director: Richard Hill
Planner: Will Humphrey
Business Director: Kate Mackinnon
Senior Account Manager: Jess Feltham
Agency Producer: Becky Ormrod
Production Company: Rushes
VR Lead Developer/CG Supervisor: Andy McNamara
Exec producer: Chris McKeeman
Producer: Caroline Laing
Post Production: Rushes
CG Artists: Adam Lindsey, Nimesh Patel, Craig Travis
Unity Developer: Charles Burt
Compositing: Noel Harmes (Lead), Sarah Breakwell, Guy Hancock
Encodes & Deliverables: Leon Grant (Lead), Jon Kerby
Tech Support: Tim Wharton, Daniel Borg
Audio Post Production: Resonate
