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Cancer Research UK: Life Garden by Atomic London

Date: Jul 2016
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Cancer Research UK has displayed a virtual reality garden at RHS Hampton Court Palace Flower Show. The VR experience has been created by advertising agency Atomic London and realised by creative studio Rushes, to celebrate and thank over 100,000 people who have left a gift in their Will to the charity.

The ‘Life Garden’, a physical installation at the flower show, which ran from 5 to 10 July, transported people to a seemingly endless field of flowers after donning an Oculus Rift headset. The immersive experience featured more than 100,000 flowers bearing the names of supporters who have remembered the charity by leaving a legacy gift.

Credits

Creative Director: Guy Bradbury

Art Director: Tim Kitell

Copywriter: Sam Laub

Additional Credits: Planning Director: Richard Hill

Planner: Will Humphrey

Business Director: Kate Mackinnon

Senior Account Manager: Jess Feltham

Agency Producer: Becky Ormrod

Production Company: Rushes

VR Lead Developer/CG Supervisor: Andy McNamara

Exec producer: Chris McKeeman

Producer: Caroline Laing

Post Production: Rushes

CG Artists: Adam Lindsey, Nimesh Patel, Craig Travis

Unity Developer: Charles Burt

Compositing: Noel Harmes (Lead), Sarah Breakwell, Guy Hancock

Encodes & Deliverables: Leon Grant (Lead), Jon Kerby

Tech Support: Tim Wharton, Daniel Borg

Audio Post Production: Resonate