The TV ad shows a barber with huge bull’s horns asking customers and passers-by if they are ‘buying or selling’. Echoing the famous Wall Street Bull, the horns play on the ‘bullish’ description given to successful financial markets. Static ads follow the same idea, showing people with horns who trade alongside a normal full-time job.
The campaign also launches with a large-scale takeover at Waterloo station, featuring digital OOH and posters. The TV ads will run on Bloomberg and Sky News and cinema, with print ads in the Evening Standard, City AM and Money Week, and OOH at Liverpool Street station and National Rail sites.
This is Atomic’s first campaign for eToro, which appointed the agency in July 2015.
Copywriter: Samantha Lamb
Planner: Richard Hill
Business Director: Christian Jaquest
Account Manager: Jessica Feltham
Agency Producer: Rob Steiner
Media Company: Brand Links
Production Company: Rogue Films
Director: Mischa Manson Smith