eToro: Take the bull by the horns by Atomic

Agency: Atomic
Client: eToro
Date: Feb 2016
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The TV ad shows a barber with huge bull’s horns asking customers and passers-by if they are ‘buying or selling’. Echoing the famous Wall Street Bull, the horns play on the ‘bullish’ description given to successful financial markets. Static ads follow the same idea, showing people with horns who trade alongside a normal full-time job.

The campaign also launches with a large-scale takeover at Waterloo station, featuring digital OOH and posters. The TV ads will run on Bloomberg and Sky News and cinema, with print ads in the Evening Standard, City AM and Money Week, and OOH at Liverpool Street station and National Rail sites.

This is Atomic’s first campaign for eToro, which appointed the agency in July 2015.

Credits

Copywriter: Samantha Lamb

Planner: Richard Hill

Business Director: Christian Jaquest

Account Manager: Jessica Feltham

Agency Producer: Rob Steiner

Media Company: Brand Links

Production Company: Rogue Films

Director: Mischa Manson Smith

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