Cancer Research UK: advert-body-1 by Atomic
- Location:
Cancer Research UK has launched a new film created by Atomic London to promote the sixth annual Shine Night Walk, a night time walk in London for a half or full marathon distance.
The film, which will run across social media and online, uses powerful lyrics from Ben E King’s song ‘Stand by Me’ to convey the physical and mental endurance people go through on the walk, and features real people from all walks of life.
The aim of the campaign is to drive sign-ups to the walk. Media has been handled by MediaCom.
Credits
Creative Director: Guy Bradbury
Art Director: Matt Lee
Copywriter: Brian Riley
Additional Credits: Planning Director: Richard Hill
Planner: Will Humphries
Business Director: Kate Mackinnon
Senior Account Manager: Jess Feltham
Agency Producer: Rob Steiner
Media Company: MediaCom
Production Company: Mustard London
Director: Charlie Thorne
Editor: Daniel Breheny
Post Production Producer: George Daniell
Post Production: Time Based Arts
Audio Post Production: Final Cut Audio
