Google: The Adulthood Featuring Rico Nasty by Arts & Letters Creative Co
"We're all just trying our best" - that is the tagline and theme for The Adulthood, an animated content series created by Google Chromebook that features real conversations about real topics surrounding the idea of growing up.
The newest episode in the recently launched series features Rico Nasty, a singer, songwriter and record producer who has been vocal about mental health. She talks about her journey into adulthood, likening it to the purchase of her brand new pink car and having to deal with all the problems that ensue with it.
She touches on her personal struggles with body dysmorphia and mental wellness, while offering tips and strategies to viewers: from normalizing talking to yourself, to taking walks, to getting yourself ready for “pretty bitch time” by tuning out the negative thoughts and diving into some good new fashioned self care.
With their presence in schools, Chromebook has been a part of helping Gen Z navigate their education and saw the opportunity to expand on that already-built relationship by providing a resource to help make the transition out of school and into adulthood easier.
The Adulthood aims to help the next generation bridge the gap into adulthood by offering new ways to consider the journey. The storytelling series will feature Gen Z thought leaders speaking about topics such as finance, identity, dating, entrepreneurship, mental health and environmentalism. Each episode includes an interactive component for viewers to take a deeper dive into the topics.
Agency: Arts & Letters Creative Co.
Founder / Executive Creative Director: Charles Hodges
Director of Strategy: Andy Grayson
Director of Production: Letitia Jacobs
Managing Director: Rich Weinstein
Executive Creative Director: Jed Grossman
Creative: Neil Ramanan
Creative: Lauren Albee
Business Director: Phil Williams
Business Manager: Marissa Hardison
Strategist: Joe Carr
Producer: Nicole Lederman
Business Affairs: Lenora Cushing
Production Co: Friends Electric
Directed by: Danielle Oexmann
Series Animation Creative Director: Justin Leibow
Rico Nasty Episode: Animation Director: Jordan Bruner
Executive Producer / Producer: Kate Hitchings
Executive Producer: Belinda Blacklock
Researcher: Carrie Schreck
Researcher: Baonghi Nguyen
Production Assistant: Kaylor Myers
Story Producer: Andreas Brauning
Series Editor: Sofia Kerpan
Editorial Assist: Bryant Rutledge
After Effects: Adam Singer
After Effects: Matt Andrews
Intro Illustration: Jimmy Thompson
Intro Animator: Qieer Wang
Flame Mastering: Mark Renton