The Royal Air Force (RAF) Benevolent Fund has released an evocative animation, created by Art&Graft, that remembers the brave servicemen and women who have served the UK.
Established at the end of World War I, the RAF Benevolent Fund is invested in assisting those currently serving the RAF and its veterans with welfare support.
Demonstrating its significant history, the animation weaves the story of the RAF's past and present together through two narratives. It opens with a heroic veteran in a moment of reflection as he gazes upon an old photograph.
With the hint of a smile lightening his face, the photograph of our veteran and his squadron incites a memory, and we are transported back in time to the terrifying days of service in the RAF during World War II.
Invited into his distant memories, the animation illustrates those bygone years when Britain was at war, and we join our veteran as he sweeps across epic landscapes in a Spitfire.
His memory is weaved into the present, and the animation then follows today's active servicemen and women of the RAF Regiment fighting in combat abroad. Covering the RAF's history - past and present - works to hit home the vital place it has in protecting the UK, and the sacrifice its members have made.
PRODUCTION COMPANY: ART&GRAFT
Designed, Directed & Produced: Art&Graft
CREATIVE AGENCY: ARTHUR LONDON
Creative Directors: Simon Lane & Georgie Baker
Business Director: Richard Halliday
Account Director: Jan Rane
AGENCY PRODUCTION: ROYLE PRODUCTIONS
Executive Producer: Sarah Marcon
Producers: Agnes Szyperek
MUSIC PRODUCTION: Goldstein
SOUND DESIGN: Factory
Mark Hills (Sound Designer)