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Diabetes UK: 100 things I wish I’d known about living with diabetes by Arthur London

Date: Feb 2016
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A free book, ‘100 things I wish I’d known about living with diabetes’ has been written by the experts – people actually living with diabetes. Covering everything from going on holiday and eating out, working out and managing diabetes alongside work, relationships and more, the book is full of tips and advice for every part of life to help people get through the everyday challenges that living with diabetes presents.

Celebrity contributors have included:

Actor Jonny Labey, who has Type 1 diabetes

TV presenter Phillip Schofield, whose mother and brother have Type 1 diabetes

England international rugby player Chris Pennell who has Type 1 diabetes

One half of the Hairy Bikers, Si King, whose wife and son have Type 1 diabetes.

Supported by Tesco, the campaign will run across TV, print and social. The TV spot, created by Arthur London and directed by Anthony Dickenson for Royle Productions, airs on channels including ITV. The ad. features real people living with diabetes, bringing to life that the tips in the book are written by people living with diabetes for others living with diabetes, their friends and family.


Partner: Nick Spindler

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