Virgin Media: Join Journey by Art&Graft
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Motion design studio Art&Graft has created an expansive visual campaign for Virgin Media to welcome and guide new customers through their unique
Join Journey. Designed and produced by Art&Graft’s creative team, the campaign demonstrates Art&Graft’s blend of 2D & 3D styles to create characters that bring these messages to life.
Using a series of demographics supplied by Virgin Media, the Art&Graft team sculpted the personalities of each group, contemplating their likes and dislikes, what they watch, stream and browse. The characters become an honest expression of the brand’s offering; a family of personalities that represents everything Virgin Media has to offer.
These characters can be used to entertain, to teach, as well as help shift the traditional consumer/brand relationship beyond that of recognisable logos and colour schemes into something more tangible and fulfilling.
Credits
Design, Direction & Production - Art&Graft
Music - Echoic