The Drum Awards for Marketing - Extended Deadline

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Agency: Art&Graft
Date: Mar 2018
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Motion design studio Art&Graft has created an expansive visual campaign for Virgin Media to welcome and guide new customers through their unique

Join Journey. Designed and produced by Art&Graft’s creative team, the campaign demonstrates Art&Graft’s blend of 2D & 3D styles to create characters that bring these messages to life.

Using a series of demographics supplied by Virgin Media, the Art&Graft team sculpted the personalities of each group, contemplating their likes and dislikes, what they watch, stream and browse. The characters become an honest expression of the brand’s offering; a family of personalities that represents everything Virgin Media has to offer.

These characters can be used to entertain, to teach, as well as help shift the traditional consumer/brand relationship beyond that of recognisable logos and colour schemes into something more tangible and fulfilling.

Credits

Design, Direction & Production - Art&Graft

Music - Echoic