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WWF: Save the Pangolins by Arnold

Agency: Arnold
Client: WWF
Date: Sep 2020
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Arnold has launched a global campaign for World Wildlife Fund (WWF), featuring the debut of the adorable Lin the Pangolin.

Rolling out this week, Arnold and WWF are introducing an animated and ambitious pangolin named Lin, who encourages people to help it star in a movie so it can raise awareness around the endangerment of the pangolin species.

According to Lin, “If I become famous, pangolins will become famous... People will care about us!”

Media who have committed space to the campaign include: AMC Networks, NBC Universal, Group Nine (inc. Dodo and Thrillist), Hulu and CNN. WWF will also promote the campaign via its website and social channels, including YouTube, Facebook, Twitter and Instagram.

Arnold collaborated on this campaign with Havas Group partners Havas Health & You, Havas Media and Red Havas, and animation studio Zombie.


Creative Agency:

· Sean McBride, Chief Creative Officer, Arnold

· Icaro Doria, Global Chief Creative Officer, Havas Health & You

· Max Geraldo, Executive Creative Director, Arnold

· Fred Saldanha, Executive Creative Director, Arnold

· Lucas De Oliveira, Creative Director, Arnold

· Guilherme Rácz, Creative Director, Arnold

· Rafael Beretta, Art Director, Arnold

· Vinicius Fernandes, Associate Creative Director, Havas Health & You

· Helen Rieger, Art Director, Arnold

· Zoe Myers, Copywriter, Arnold

· Jordan Colleran, Marketing Director, Arnold

· Laura Voigt Hendrickx, SVP Chief of Staff, Arnold

· Susan Hovsepian, Associate Director, Project Management, Arnold

· Eric Rubino, Senior Project Manager, Arnold

· Nicole Hollis-Vitale, Senior Broadcast Producer, Arnold

· Rebecca Chaplick, Digital Producer, Arnold

· Daniel Irvin, Associate Content Creator, Arnold

· Danielle Ivicic, Head of Business Affairs, Arnold

· Elyssa Garfinkle, Assistant Business Affairs Manager, Arnold

· Ma’aayan Castel, Sr. UX Designer, Arnold

Animation: Zombie Studio

· Director: Paulo Garcia

· Executive Producer: Natalia Gouvea

· Creative Direction: Daniel Salles

· Account Service: Stefanie Dias, Fabricio Takahashi and Daniel Franco

· Producers : Nayla Kols, Leticia Harumi and Antonela Castro.

· Art Director: Feppa Rodrigues

· CGI Lead: Yohann da Geb

· Technical Director: Wallan Oliveira

· Animation Director: Bruno Monteiro

Original Music & Sound Design: Tesis

· Music Producer: Henrique Racz

· Sound Designer: Edilson Martins

· Executive Producer: Erica de Seta

· Producer: Silvio Piesco

· Coordinator: Maria Vitoria Capelasso

Additional Partners:

· WWF – Client

· Havas Media – Media Partner

· Red Havas – Public Relations Partner

· Havas Health & You