Santander: advert-body-3 by Arnold Worldwide
- Location:
Boston-based Santander, one of the country’s top retail and commercial banks with over 650 branches principally located in the Northeast and serving more than 2.1 million customers, is bringing respect back to banking and reaffirming its customer promise in a new integrated campaign, 'Respect Adds Up.' Santander understands that respect is critical in every customer interaction, product, and service, and the campaign depicts just that.
'Respect Adds Up' launches with 'Piggy,' a brand-differentiating 60-second story, created in partnership with global creative studio Framestore, featuring a family pet - a piggy bank - that has gone missing. The campaign will be supported on Santander’s social channels, as well as featuring OOH, radio and digital ads.
Within this mix will be a second, product-based campaign that touts proof-points that demonstrate how Santander shows respect for its customers, their time and their money like easy-to-use mobile banking options and simple checking account features that waive the monthly fee. This secondary campaign includes a series of online videos that uses a tongue-in-cheek approach to address the customer promise that has been somewhat forgotten, but that Santander is committed to.
Credits
Agency: Arnold Worldwide
James Bray - Executive Creative Director - Arnold Worldwide
Sam Mullins - Creative Director, Art - Arnold Worldwide
Justin Galvin - Creative Director, Copy - Arnold Worldwide
James Bray - Copywriter - Arnold Worldwide
Spring Clinton, Emily LaPierre - Producers - Arnold Worldwide
Ed Castillo - Planner - Arnold Worldwide
Angela Herbst, Erika Gammon, Stephanie Barnes - Marketing - Arnold Worldwide
Tina Meade, Priscilla Patterson - Project Management - Arnold Worldwide
Jamie-Lyn Gaudet - Business Affairs - Arnold Worldwide
Framestore - VFX
Rattling Stick - Production Company
Whitehouse Post - Editorial Company
Music: “Home" written by Simon Steadman and Charlton Pettus
Vocal arrangement - Future Perfect
SANTANDER, “RESPECT ADDS UP” – “DON’T GET SURPRISED” (Pole, Fleece, Hose, Jack)
Agency: Arnold Worldwide
James Bray - Executive Creative Director - Arnold Worldwide
Sam Mullins - Creative Director, Art - Arnold Worldwide
Justin Galvin - Creative Director, Copy - Arnold Worldwide
James Bray - Copywriter - Arnold Worldwide
Spring Clinton, Emily LaPierre - Producers - Arnold Worldwide
Ed Castillo - Planner - Arnold Worldwide
Angela Herbst, Erika Gammon, Shaye Ellis - Marketing - Arnold Worldwide
Tina Meade, Priscilla Patterson - Project Management - Arnold Worldwide
Jamie-Lyn Gaudet - Business Affairs - Arnold Worldwide
Hungry Man - Production Company
Hutch Co. - Editorial Company
Brickyard - VFX
CO3 - Color Company
Beacon Street Studios - Music
Mike Secher - Mix and Sound Design - Soundtrack