Progressive: Baker Mayfield Cleans House by Arnold

Agency: Arnold
Date: Oct 2019
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The latest part of the holistic marketing partnership of Arnold and Progressive Insurance builds on two previously released spots, continuing the season-long episodic content campaign that unfolds gradually, almost as a traditional storyline on TV would.

The new spots bring viewers into the Mayfield home, providing glimpses of the uniquely relatable, mundane aspects of homeownership - from mowing the lawn to cleaning up after entertaining guests. Even if, in this case, Baker and wife Emily Wilkinson live in a stadium.




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