Honey Bunches of Oats: Rhymes With Delicious Frosted by Argonaut

The Honey Bunches of Oats brand is expanding its lineup to include new Honey Bunches of Oats Frosted cereal. The new cereal medley adds a frosty layer of delightful sweetness to the Honey Bunches of Oats flakes, which are then paired with the crunchy goodness of the brand’s fan-favorite granola bunches.

The launch of Honey Bunches of Oats Frosted cereal will be supported with an integrated marketing effort as part of the next iteration of the brand’s 'Rhymes with Delicious' creative campaign. The campaign features two new whimsical spots by creative agency-of-record Argonaut that will air nationally beginning 20 Jan.

One of the new Honey Bunches of Oats Frosted spots stars retired Post Consumer Brands employee and beloved longtime face of the brand Diana Hunter as a DJ backed by a band whose members include two current Post Consumer Brands employees from the company’s Battle Creek, Michigan, plant — Natalya Shelton and Stephanie Banks. The company invited employees to submit videos of themselves dancing to their favorite song. The two women chosen are good friends and submitted their application video together.

The new Honey Bunches of Oats cereal also features the brand’s new packaging look, designed to make it easier to spot on store shelves. The brand’s refreshed packaging began flowing into market last fall.