fitbit: What else can it do? by Argonaut

Fitbit has moved beyond just being a health tool to count your daily steps. The brand has released its Fitbit Versa 2, a premium smartwatch packed with advanced health, fitness and smart features to help people get the most out of their time, like Amazon Alexa built-in, Spotify and Fitbit Pay standard.

The campaign highlights the new abilities of the Versa 2 through a series of slice-of-life moments, showing how everything from people using it during workouts, busy workdays catching up with meetings, telling the watch to turn on the air conditioner at home, and even romantic dinner dates, where the wearer is asked if the watch can tell how many calories are in the meal or if there will be a second date.

The brand tapped San Francisco-based agency Argonaut to help promote the launch. This is the first project the client and agency have worked on together since 2017 – Argonaut used to be the agency of record for Fitbit and launched its first-ever marketing back in 2014.

The agency worked with director Isaiah Seret to help bring the product’s fashion and functionality to life