Shiseido: All things beautiful come from nature by Arcade

Agency: Arcade
Client: Shiseido
Date: Sep 2017
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In June 2017, Shiseido introduced a new and completely distinctive product range aimed at millennials. Inspired by Japanese washoku philiophy, WASO products are made up of natural ingredients such as carrot, loquat leaf, tofu, white jelly mushroom and honey. Shiseido parterned with Arcade to develop creative communication collateral to support Asia Pacific region with the launch.

Arcade developed assets to bring to life the unique product and ingredient story of WASO across digital platform and point-of-sale.

The 30 second digital film opens with the question ‘Where does beautiful skin come from?’ and stars five naturally made-up young millennials from different Asian diversity ethnicities shot against a range of natural backgrounds. The new WASO product ingredients are featured every 5 seconds. The overall effect is powerful visual storytelling that captures the diverse and confident faces of young Asian Millennials juxtaposed against the beauty of nature.


Arcade Team

Mark Taylor – Group CCO

Hoon Pin Kek – Creative Director

Michael Low – Head of Studio

Li Jun Pek – Copywriter

Kayla Chia – Art Director

Sunny Chuang – Art Director

Shaun Lee – Director of Operations

Evelyn Djuhari – Senior Digital Project Manager

Chin-Han Yu – Account Director

Melissa Teo – Senior Account Executive

Michelle O’Brien – Senior Planner

Gwen Lee – Junior Planner

Production Partners

Geoff Ang – Director & Photographer

Roy Zhang – Director & Photographer

David Chan – Producer

SongZu – Audio Production

Alice VFX – Post-Production Studio

Wishing Well – Re-touching Studio

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ING: Give Me Something Good by VCCP

Added 06 December 2019
Agency: VCCP
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