Apple has turned to renowned film and music video director Spike Jonze for its latest HomePod smart speaker campaign. It's a four-minute piece which delivers the goods without ever actually mentioning the product in question.
The advert purposefully downplays the smart speakers, lingering on the product for only two shots, in order to let the music sing through on its own.
No stranger to music shorts, Jonze gets his beat on by enlisting English singer, songwriter and dancer FKA Twigs to strut her stuff against an increasingly psychedelic world of music, namely 'Til It’s Over' by Anderson .Paak, that engulfs her humdrum world.
Director: Spike Jonze