Client: Apple
Date: Jun 2019
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Apple’s new film 'Voice Control' debuted on television during the NBA finals.

Last week at the World Wide Developers Conference, Apple introduced Voice Control, a new accessibility feature coming this Fall for iOS 13, iPad OS and MacOS that enables users to control their devices hands-free.

To present the feature, Apple shared a moving film that takes viewers inside a day in the life of Ian Macakay, an advocate for accessibility. With a simple command of his voice, Ian is able to navigate his devices in a whole new way. From a text conversation to image sharing to location mapping, his voice controls his Mac and iPhone seamlessly. It shows him doing so as he goes to meet his friend, who is biking along the Washington coast.

Apple believes that technology is most powerful when it empowers everyone.