Created in-house, 'Tracked' promoted Apple's app tracking transparency (ATT) privacy feature on iOS 14.
The ad follows a man as he goes about his daily routine. Each scene reflects an app people commonly use. From the coffee shop, to taking a taxi, more and more businesses track him until he’s surrounded by a large group of people, all vying for his data.
When he takes out his iPhone and starts to decline the ATT requests for apps to track him, the trackers following him begin to disappear, one by one.