Apple: The Whole Working-From-Home Thing

Client: Apple
Date: Jul 2020
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The lockdown edition of 'Apple at Work - The Underdogs' is an ode to remote working that humorously captures all the frustrations, family responsibilities and video blunders that come with working from home, while articulating how Apple's products are here to help.

The first chapter released back in 2019 saw four employees working tirelessly to impress their austere boss - Vivienne. Filmed in the style of an American sitcom, 'The Underdogs' introduced a sceptical world to the need for rounded pizza boxes - an actual Apple-invented concept.

With the same four scrappy employees in tow, this time Vivienne tells the team that 'Project Pandora's Box' is back, with a tight deadline - though this time the design needs to be recyclable. With no time to lose, the team set about navigating her arduous request from the 'comfort' of their homes.

While they encounter many hurdles along the way, Apple's wide range of devices and software are the one constant which iron out the stress of Vivienne's task whenever a spanner is thrown in the works.

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