Apple: Storytellers

Client: Apple
Date: Mar 2019
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As part of its big rollout of its new content services, Apple debuted a new short film for Apple TV+ featuring some of the most creative minds in film taking us inside their respective worlds on the anxieties and triumphs of their craft.

‘Storytellers’ was shot by Academy Award-winning cinematographer/filmmaker, Emmanuel “Chivo” Lubezki. The film features iconic storytellers – Steven Spielberg, JJ Abrams, Sofia Coppola, Ron Howard, Octavia Spencer, Reese Witherspoon, Jennifer Aniston, Damien Chazelle, M. Night Shyamalan and Hailee Steinfeld – who take us through the creative journey of telling stories that matter.

The five-minute-plus black and white film is a glimpse behind the curtain, revealing an intimate account of the art of storytelling and showcases the unwavering passion and dedication of Hollywood’s greatest filmmakers.

It starts with Spielberg who gives a suggestion of how to begin the film, with a white dot on a black screen that gets larger and then explodes. From there, he, JJ Abrams and the rest describe what goes on in their minds during the shoot. It ranges from the intricacies of the writing process through the anxieties the filmmakers face when they have a full set of people and things might not be working just right. In between the commentary, we see full sets – one of a lunar landing, one of a rain-soaked urban block, another of a snowy dreamscape where a woman is hoisted into the air. We also see a symphony orchestra gathering then playing as the film’s score itself ebbs and flows with the narrative.

Credits

Brand: Apple

Director: Emmanuel “Chivo” Lubezki

Director: Chris Wilcha

Featuring: J.J. Abrams Jennifer Aniston Damien Chazelle Sofia Coppola Ron Howard M. Night Shyamalan Octavia Spencer Steven Spielberg Hailee Steinfeld Reese Witherspoon

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