Apple: Snap

Apple’s latest campaign debuts the new active noise cancellation technology of its wireless AirPod Pro headphones.

The world around us is chaotic, with noise and new information constantly competing for our attention. Apple’s new AirPod Pro headphones combine the wireless technology of its original AirPods, with noise-cancelling capabilities that allow listeners to snap back and forth with just the flick of a button – and tune in or out to the world around them as they like.

In ‘Snap’ we see how the switch between ‘transparency’ mode and ‘active noise cancellation’ helps a young woman experience the world in a different way.