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Apple: Introducing Apple Watch Series 6 - It Already Does That

Client: Apple
Date: Sep 2020
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To formally introduce the Apple Watch Series 6, Apple has created an epic spot for the Silicon Valley giant, starring Helena Bonham Carter.

To highlight its groundbreaking specs, particularly the new feature that allows the wearer to measure their blood oxygen level, the humorous ad sees Bonham Carter getting increasingly frustrated that her musings about the future keeps getting disrupted by Apple Watch users telling her the futuristic technology she’s describing already exists.

“Imagine one day a tiny device with an optical sensor will send you an alert if your heart rate is too low,” her recognisable voice entices the listener, before an Apple Watch user chimes in that you can already do that.