Client: Apple
Date: Jan 2022
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Actor Jon Hamm, known for his role as Don Draper in Mad Men, stars in TBWA\Media Arts Lab’s tongue-in-cheek spot for Apple TV+.

The premise of the campaign is that the streaming service features work from some of Hollywood’s biggest names... except Jon Hamm.

In the ad, viewers see smooth-talking Hamm hanging out at his luxurious home flicking through the Apple TV+ offerings and wondering if he’s done something to annoy the company as he realizes none of his work is available to watch.

Addressing the camera, Hamm says: “Hey, Apple, did I do something to offend you? I mean, Samuel L. Jackson, Billie Eilish, Tom Holland. Chris Evans? What about Jon Hamm?”

Worriedly he jumps on a call with A-list friend Tom Hanks trying to get a part in his next film, which doesn’t seem to go to plan.