Agency: Apple
Date: Sep 2017
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Apple debuts ‘Roll,’ the first Apple Watch 3 film to hit broadcast airwaves in a follow-up to the company's keynote announcement.

‘Roll’ highlights the innovative Apple Watch Series 3 with cellular that Apple touts will revolutionize the way people listen to and stream music.

For decades, music has been an important part of Apple products dating back to the very first iPod and iTunes experience. With the new device, consumers will have the ability to stream up to 40 million Apple Music songs wirelessly from their wrist.

In the new spot, skateboarder Kilian Martin places his wireless Apple earbuds in, connects to his Apple Watch 3 and gets carried away by the music as he skates amidst the chaos of a crowd. In sync with the track ‘Misbehaving’ by Labrinth, Martin’s gravity-defying moves are meant to depict the unencumbered feeling users can experience by streaming music without wires or a physical tether through Apple AirPods and the all-new Apple Watch Series 3.