The Drum Awards for Out of Home

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Client: Apple
Date: May 2018
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Apple has launched a special ad for its iPhone X phone in South Korea, using the Animoji Karaoke feature to add a kitsch look to a song by indie band Hyukoh.

The ad will be debuted at Seoul Jazz Festival, after the band has performed, while those not attending will see the ad on TV, YouTube or via social channels.

The fun animated video messaging feature Animoji is new to the most recent iPhone launches. Since the iPhone X launched, Apple has been releasing Animoji videos around various themes to promote the phone.

Credits

Apple