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Lynn Lester
Managing Director of Events at The Drum

Penguin Random House: Books Make Us Better by Anyways Creative

Date: Dec 2019
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Internationally renowned publisher Penguin Random House has collaborated with London-based studio Anyways Creative for ‘Books Make Us Better.’ Launched on 18 November to get ahead of the hectic giving season, ‘Books Make Us Better’ is a fresh and engaging campaign to promote the joy of reading by gifting books during the holidays.

Through humorous and engaging copy, bright and bold imagery, as well as a number of charming visual details, the campaign both appeals to and is accessible to readers of all ages. Penguin Random House’s wide-ranging catalog of books, paired with Anyways’ playful and personality-filled creative style, drives the campaign’s diversity of assets, which spans a dedicated book recommendation micro site, shareable social media gifs, and advertising campaign throughout New York subway stations.

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