Penguin Random House: Books Make Us Better by Anyways Creative

Date: Dec 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

Internationally renowned publisher Penguin Random House has collaborated with London-based studio Anyways Creative for ‘Books Make Us Better.’ Launched on 18 November to get ahead of the hectic giving season, ‘Books Make Us Better’ is a fresh and engaging campaign to promote the joy of reading by gifting books during the holidays.

Through humorous and engaging copy, bright and bold imagery, as well as a number of charming visual details, the campaign both appeals to and is accessible to readers of all ages. Penguin Random House’s wide-ranging catalog of books, paired with Anyways’ playful and personality-filled creative style, drives the campaign’s diversity of assets, which spans a dedicated book recommendation micro site, shareable social media gifs, and advertising campaign throughout New York subway stations.

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.