‘In the Long Run’ is a film for the Mercedes-Benz GLE SUV that tells a moving family story with a twist.
At a time when we expect instant satisfaction, ‘In the Long Run’ explores themes of patience, dedication and love through the story of a mother who overcomes every obstacle to achieve her dream.
The release of the film coincided with the United Nations' International Day of Persons with Disabilities. The film also recognises that for most people, the SUV is a modern family car, not a vehicle for rugged off-road adventures, as is often shown in traditional SUV spots.
Managing Director Creative: Matthias Schmidt
Executive Creative Director: Veit Moeller
Creative Director: Christian Kies, Christopher Hoene, Patrick Klebba
Art Director: Mathias Wilke
Writer: Matti Lietsch
Script Development: Niclas Larsson, Matti Lietsch, Mathias Wilke,
Patrick Klebba, Christian Kies, Veit Moeller
Chief Creative Officer, Founder: André Kemper
Managing Partner, Founder: Dr. Tonio Kröger
Managing Director: Jörg Schultheis
Client Service Director: Steffen Schuhmann
Account Director: Rebecca Sander-Ott, Steffen Günther
Head of Strategy: Andreas Möllmann
Strategy: Stephanie Dzionara
Campaign Concept: Sebastian Lyman
Executive Producer Agency: Sebastiaan Peters
Production: Iconoclast Germany, Berlin
Director: Niclas Larsson
Director of Photography: Linus Sandgren
Post Production: Slaughterhouse Berlin