Mercedes-Benz: In the Long Run by Antoni

Agency: Antoni
Date: Dec 2018
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In the Long Run’ is a film for the Mercedes-Benz GLE SUV that tells a moving family story with a twist.

At a time when we expect instant satisfaction, ‘In the Long Run’ explores themes of patience, dedication and love through the story of a mother who overcomes every obstacle to achieve her dream.

The release of the film coincided with the United Nations' International Day of Persons with Disabilities. The film also recognises that for most people, the SUV is a modern family car, not a vehicle for rugged off-road adventures, as is often shown in traditional SUV spots.

Credits

Managing Director Creative: Matthias Schmidt

Executive Creative Director: Veit Moeller

Creative Director: Christian Kies, Christopher Hoene, Patrick Klebba

Art Director: Mathias Wilke

Writer: Matti Lietsch

Script Development: Niclas Larsson, Matti Lietsch, Mathias Wilke,

Patrick Klebba, Christian Kies, Veit Moeller

Chief Creative Officer, Founder: André Kemper

Managing Partner, Founder: Dr. Tonio Kröger

Managing Director: Jörg Schultheis

Client Service Director: Steffen Schuhmann

Account Director: Rebecca Sander-Ott, Steffen Günther

Head of Strategy: Andreas Möllmann

Strategy: Stephanie Dzionara

Campaign Concept: Sebastian Lyman

Executive Producer Agency: Sebastiaan Peters

Production: Iconoclast Germany, Berlin

Director: Niclas Larsson

Director of Photography: Linus Sandgren

Post Production: Slaughterhouse Berlin

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