Mercedes-Benz: Tongue Twisters: “Biker” by Noma Bar by antoni Berlin

Date: Jun 2017
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Artist Noma Bar uses animation with fast transitions to highlight the benefit of a safety system by Mercedes-Benz, using of negative space, iconic graphics and double-meaning imagery.

His film Biker, which was released online, tells the story of a Mercedes that succeeds in braking right on time to avoid a collision with a biker on its blind spot. All of this, thanks to a nifty safety feature: Active Blind Spot Assist.

The film dramatizes a complicated traffic situation as a tongue twister and literally narrates it from the perspective of the safety system, fast and flawlessly.

Bar created several visual metaphors and mixed them with typography to accompany the fast voice-over. Each frame fits exactly a word. The film is the first in an animated series to be released highlighting Mercedes-Benz smart safety systems.

Credits

Noma Bar - Illustration & Direction

Alejo Accini - Animation - Ale Pixel Studio

antoni Berlin - Advertising Agency

Marcell Francke - Creative Director - antoni Berlin

Erick Barrios Hernández - Copywriter - antoni Berlin

Matti Lietsch - Copywriter - antoni Berlin

Wolfgang Warzilek - Art Director - antoni Berlin

Daniel Righi - Art Director - antoni Berlin

Valerie Opitz - Art Buyer - antoni Berlin

Dutch Uncle - Production Company

Sound – nhb studios Berlin GmbH

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