pladis group: advert-body-1 by Anthem Worldwide - UK
- Location:
Anthem Worldwide has continued its partnership with Pladis, the global snacking company, to develop a brand identity and packaging designs for premium biscuit brand, ‘Meredith & Drew'.
Meredith & Drew is a brand with vast history including a royal warrant first granted by Queen Victoria in 1894. Anthem was briefed to develop a new brand identity that conveyed a premium and authentic artisanal baking positioning but executed in a fresh and modern way.
The agency drew inspiration from the stories of the two original founders, William Meredith and William G Drew, who started their London bakery in 1830. The creative teams have used two distinctive fonts to reflect the unique personalities of the two men in an identity lock- up that also highlights the brand’s longstanding heritage. A compelling visual language has been weaved into the pack designs to bring these characters to life and to allow the packs to sit comfortably in a premium environment.
The new range comprises four different flavour variants; Milk Chocolate, White Chocolate, Shortie Swirls and Oat Crunches.
Credits
James Milburn - Account Director - Anthem Worldwide
Mark Lloyd - Creative Director - Anthem Worldwide
Laura Grievson - Senior Designer - Anthem Worldwide
Becki Turner - Midweight Designer - Anthem Worldwide
Aleksandra Martul - Designer - Anthem Worldwide