The Drum Awards Festival - Creativity

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Agency: Anomaly
Date: Feb 2019
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Filmmaker Ridley Scott teamed up with Turkish Airlines and Anomaly to direct a cinematic short film set in Istanbul, where east and west meet. 'The Journey' is the story of a chase across the city’s iconic landmarks. A clip was shown at Super Bowl LIII. Paying homage to the ancient city of Istanbul, the airline’s hub for 85 years, spanning the continents of Europe and Asia, the 30-second commercial was featured in the first quarter of the most watched sporting event on the global calendar amongst a lineup of some of the world’s most recognizable brands, while the six minute cinematic short film version launched simultaneously via Turkish Airlines’ YouTube channel.

As the first Turkish brand to advertise at the Super Bowl, Turkish Airlines has been a part of the event since 2016. Turkish Airlines debuted its 'Batman v Superman' campaign with the leading role played by Ben Affleck in 2016, and the 'Widen Your World' campaign in 2017 starred Morgan Freeman. 'Five Senses' in 2018 was fronted by Dr. Oz who explored the wonders of the world through five senses visiting some of the most unique places around the globe where Turkish Airlines flies.

Sylvia Hoeks, known for her role in Blade Runner 2049, plays the leading role alongside key Istanbul sights such as Çırağan Palace, Basilica Cistern, Ortaköy Square and Istanbul Airport. Istanbul Airport hosted the shooting with a cast of 250 people while the film in total starred 500 actors.


Client: Turkish Airlines

Agency: Anomaly Amsterdam

CEO: Engin Celikbas

Executive Creative Director: Fabian Berglund

Associate Creative Director: Afshin Moeini

Associate Creative Director: Christian Poppius

Head of Operations: Julia Llamas

Senior Producer: Neil Henry

Producer: Lio Dijkman

Business Director: Nick Darrigan

Business Affairs: Cindy Petterson

Chief Strategy Officer: Amanda Féve

Strategy, Content & Partnerships: Alice Farmiloe

Motion Graphics Designer: Jouk Fris

Editor / cut-downs only: Govert Janse

Sound Design & Mix / cut-downs only: Randall Macdonald

Production Co: RSA Films

Director: Ridley Scott

Director of Photography: Dariusz Wolski, ASC

Producer (s): Tracie Norfleet, David Mitchell

Supervising Producer: Mark Huffam

Production Designer: Marc Homes

Costume Designer: Janty Yates

Agency: Anomaly Amsterdam

Editors: Cheryl Potter, Jim Weedon


Music: Daniel Pemberton

Cast: Sylvia Hoeks, Aure Atika

Line Producer (s): Mark Walejko, Zeynep Santiroglu Sutherland

Casting: Nina Gold, CSA