Reese’s: Halloween Candy Converter by Anomaly

Agency: Anomaly
Client: Reese’s
Date: Feb 2019
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This Halloween, Reese’s took advantage of the fact that kids get a lot of third-rate candy they don't want. To solve this problem and let kids get more of what they want, the candy brand and Anomaly created a vending machine that lets anyone trade out their unwanted sweets in exchange for Reese’s.

By making it possible to trade in any other candy in return for Reese’s, the brand has reinforced its position as a top candy brand and created a branded experience that gives consumers more of what they want.

Credits

Agency: Anomaly

Brand: Reese's