Pandora: For Every Story by Anomaly

Jewelry brand Pandora has released a new global campaign, the first from Anomaly London since its account win last December, featuring musician and social media personality Addison Rae and singer-songwriter Charli XCX.

Built around a 30-second central film, the campaign introduces the brand’s ‘Me’ line of necklaces, bangles and earrings to audiences wishing to bling up for the winter.

The line-up includes Canadian dancer Donté Colley, Filipino-British singer-songwriter Beatrice Laus (aka Beabadoobee) and Italian musician Cecilia Cantaran, who inject a sense of playfulness and individuality into the Danish brand.