Johnnie Walker: Citizenship by Anomaly

Agency: Anomaly
Date: Jan 2018
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Passing the citizenship interview is a defining moment in an American’s life and a true reason to celebrate. Here’s to those who keep walking toward the future they believe in. Here’s to all who call this country home.

In the spot, we see a European man sitting at the immigration office, answering a civics questionnaire from a stern-looking official. She asks "Who wrote the Declaration of Independence?" As the camera pans to his face during a brief pause, the action then goes to him hanging out with friends in a bar after the fact asking them the same question. As they get the answer wrong, he confidently tells them the correct answer with a smile.

As they celebrate his new citizenship, they toast with Johnnie Walker, with the toast of "Here's to all who call this country home" written over the screen.


Agency: Anomaly

Client: Johnnie Walker

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