The Drum Awards for Marketing - Entry Deadline

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Agency: Anomaly
Client: Freeview
Date: Oct 2021
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Freeview has joined forces with creative agency Anomaly to bring two lovable alien characters to TV screens to showcase how to access its array of channels.

The UK's sole digital terrestrial television platform is in 18m homes but with this campaign it looks to remind the public just how useful it can be. ‘Crack Open the Good Biscuits’ sees an extra-terrestrial queen and her long-suffering aide Colin (puppets naturally) on the brink of invading Earth when they are stopped in their celestial tracks by picking up some Freeview channels on their spacecraft's telly.

The dynamic duo hilariously try to decipher what’s going on in the ‘human’ shows. They conclude that The Great British Bake Off’s Paul Hollywood kneading dough is indeed him defeating some kind of monster and that the Love Island contestants are participating in strange mating rituals – analyses that wouldn’t necessarily be inaccurate.