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Facebook: A Very Muppet Launch by Anomaly

Agency: Anomaly
Client: Facebook
Date: Sep 2019
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The Muppets have been reunited with the help of Facebook’s Portal in a campaign that introduces its three latest products.

Although the Muppets all live together in our hearts, life takes them to many different places. But, with the help of the newly re-designed Portal, Portal Mini and Portal TV, they can be all feel together no matter how many miles apart they may be.

The launch film demonstrates the silly to significant moments of connection between some of our favorite Muppets as they reunite on the family of Portal products, go wild testing the intelligence of Portal’s Smart Camera, model AR masks, and spend quality time feeling the love between them instead of the distance.

The integrated effort will unfold over the next few months where audiences will get to see the Muppet’s individual relationships, and watch how they use Portal’s features to stay close.

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