Booking.com has debuted a dynamic new marketing campaign - ‘There’s a booking for every resolution’ - aimed at inspiring consumers to kickstart their New Year’s resolution by booking a trip, utilizing key Booking.com features such as search filters and a user-friendly mobile-optimized experience. With 72% of Americans interested in taking a trip to help achieve their resolution, Booking.com is encouraging consumers to #BookYourResolution to help them come true.
Booking.com’s seasonal platform for December 2019 and January 2020 will focus on surprising stories with universally relatable goals and the joy that comes from realizing one’s ambitions - from flying grandma to New York City for an experience she’ll never forget to exploring the country with loved ones in the spirit of spending more time with family. The campaign aims to bring to life how travel can truly inspire people to make their resolutions come true, by showcasing personal stories tied to some of the most popular New Year’s resolutions. With product features that make it easy to explore destinations and book the perfect place to stay, the campaign intends to highlight how technology can make experiencing the world even more seamless and customized, and how any resolution can be achieved through booking a trip.
Developed by creative shop Anomaly, the fully integrated campaign will run across TV, cinema, radio and online channels, with Mindshare managing the buys, and amplified through PR, social media and more.
The campaign also features a promotion for US travelers, in partnership with Google, with an ad spot dedicated to the promotion.
Production Company: Serial Pictures
Director: John Hillcoat
Editorial: Mikkel Eg Nielsen, Ted Guard, Michael Shugarman, Rock Paper Scissors
Visual Effects: Bas Moonan, Ambassadors NY - Amsterdam
Audio: Sloan Alexander, James Wells, Human
Color: Mark Gethin, MPC