Travel booking site, Booking.com is amping up its marketing efforts and aims to empower consumers to get off their social media feeds and ‘be a booker’ themselves by using its service.
Produced by creative shop Anomaly, a new campaign celebrates bookers who turn their travel dreams into actions instead of just pinning, posting and swiping, encouraging travelers to use Booking.com to find their next place to stay.
The ‘Be A Booker’ campaign highlights the site’s free cancellation, allowing consumers to “book now and ask their boss later.” Creating a community of ‘bookers’, Booking.com aims to remove any excuses and inspire consumers to put down their phones and pick up their boarding passes.
The integrated campaign will include primetime, and online channels, with a mix of 60- and 30-second spots as well as four separate 15-second spots dubbed ‘Ask Your Boss Later,’ ‘What You’re Looking For,’ ‘Big Plans,’ and ‘LA Baby’.
TV Buy: Mindshare
Visual Effects: Ambassadors