Online ratings and reviews have become a staple in influencing the spending habits and product/service choices of the American consumer. However, according to a survey recently conducted by Ally Financial, less than a quarter (23%) of Americans turn to these ratings/reviews when looking to select a bank or financial services provider. Ally has launched a new campaign, 'Ratings' that creatively illustrates these points and the power of ratings by humorously depicting what can go wrong when a consumer chooses to forgo reading product/service reviews.
Ally's new creative campaign aims to show the importance of ratings, with exaggerated scenes of what can happen if you don't read the reviews before purchasing a product or service. The 'Ratings' campaign debuts with a 60-second 'The Name is the Idea' anthem spot and three 30-second spots, 'Sushi,' 'Dentist,' and 'Mechanic.'
The work continues on the theme Ally started using in the fourth quarter of 2018. This is the first full campaign from Ally's new agencies of record, Anomaly, R/GA and MediaCom, who began working with the brand in late 2018.
The campaign will run throughout 2019.
Agencies: Anomaly, R/GA, MediaCom
Client: Ally Bank