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Chef Boyardee: Start The Par-dee by ANNEX

Agency: ANNEX
Date: Aug 2018
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For the launch of the Chef Boyardee Throwback RecipeSeries, the team at The Annex, Havas’ global culture and entertainment network, produced a a creative play on the nostalgic 'Thank Goodness for Chef Boyardee' jingle from the 80s.

That led them to produce an original song and music video written and produced by Lil’ Yachty and Donny Osmond, featuring the two icons of contemporary music exploring a nostalgic, corny sets and green-screen environments while singing the duet.


Title of Campaign: Chef

Client: ConAgra/Chef Boyardee

Title(s) of spot: Lil Yachty - Start the Par-Dee feat. Donny Osmond


Chairman / CCO , N.A: Jason Peterson

Creative director: David Muniz

Managing Director: Amy Merchant

Head of Content N.A: Dave Evans

Executive Producer : Brigette Whisnant

Director Of Business Affairs: Bonnie Hamilton

Account Director : Kristen Vandenberg

Group Strategy Director: Michelle Gerstin

Strategy Director: Michael Fair

Assc. Creative Director: Bob Waltzer , Jay Berry

Copy Writers: Eric Yohnka, Rick Hickey, Victoria Lee


Production Company: Prettybird

Director: Calmatic / Annex

Executive Producer: Ali Brown

Line Producer: John Sepulveda


Editorial Company: Studio 6

Sr. Editor: Nem Perez

Editor: Jake Osmun

Executive Producer: Lauren Shawe

Audio Engineeer: Todd Beee

Music Composer, Company:

Lil Yachty - Start the Par-Dee feat. Donny Osmond

UMG / Capitol Records