Chef Boyardee: advert-body-2 by ANNEX
- Location:
For the launch of the Chef Boyardee Throwback RecipeSeries, the team at The Annex, Havas’ global culture and entertainment network, produced a a creative play on the nostalgic 'Thank Goodness for Chef Boyardee' jingle from the 80s.
That led them to produce an original song and music video written and produced by Lil’ Yachty and Donny Osmond, featuring the two icons of contemporary music exploring a nostalgic, corny sets and green-screen environments while singing the duet.
Credits
Title of Campaign: Chef
Client: ConAgra/Chef Boyardee
Title(s) of spot: Lil Yachty - Start the Par-Dee feat. Donny Osmond
AGENCY: Annex
Chairman / CCO , N.A: Jason Peterson
Creative director: David Muniz
Managing Director: Amy Merchant
Head of Content N.A: Dave Evans
Executive Producer : Brigette Whisnant
Director Of Business Affairs: Bonnie Hamilton
Account Director : Kristen Vandenberg
Group Strategy Director: Michelle Gerstin
Strategy Director: Michael Fair
Assc. Creative Director: Bob Waltzer , Jay Berry
Copy Writers: Eric Yohnka, Rick Hickey, Victoria Lee
PRODUCTION COMPANY:
Production Company: Prettybird
Director: Calmatic / Annex
Executive Producer: Ali Brown
Line Producer: John Sepulveda
POST PRODUCTION: Studio 6
Editorial Company: Studio 6
Sr. Editor: Nem Perez
Editor: Jake Osmun
Executive Producer: Lauren Shawe
Audio Engineeer: Todd Beee
Music Composer, Company:
Lil Yachty - Start the Par-Dee feat. Donny Osmond
UMG / Capitol Records